It is perhaps no surprise that content is the reason why people visit any web site. Publish quality content on a regular basis is the advice you will hear whenever you come up with ways to bring new visitors to the site and get in touch with them.
Because there is not always a need to re-discover the wheel, this advice is valid and will continue to apply.
If you can create content for people, it will not be unnoticed, and it will only re-engineer as much of your traffic as potential customers by first getting an email contact. Content is very creative, and one of the variants is content upgrades.
So what is the procedure?
- Write an interesting and beneficial article for the reader.
- Create a follow-up and a more detailed analysis of the topic of the article.
- Give readers the chance to read the complete article in exchange for their e-mail address.
This process relies on the interest that the visitor has invoked the first part of the article and works with his curiosity. We all want to know how the story goes, whether the good will overwhelm the evil, and whether the princess will marry her prince.
The content upgrade works with natural curiosity and offers its satisfaction. Therefore its efficiency is so high.
As you have heard on many occasions (and you have seen it on many websites), contact forms are one of the ways to get contact from site visitors.
And although it is one of the most used ways, I must also mention it because of its importance in this article. As an incentive you can present to your visitors your new, great ebook, software, wordpress plug-ins, tutorial, story, template,
Anything that relates to your topic, and will offer some benefits to the visitor to increase the number of contacts in your email database.
The key to success is not to offer anything you get at hand. The most effective way is to choose one or a couple of the best and most valuable things you can offer your visitors and place froms in the right place on your site (sidebar, pop-ups, right in the post, in the footer of the web, etc.)
This strategy is better for smaller businesses and bloggers who do not have the time or resources to create refined content for each post.
Most Internet users rely on ratings, popularity, and reviews for their purchasing decisions. Social evidence is very important and you should not underestimate it.
If you’re aware of that, it’s good. Focus on numbers and build a fan base. Take advantage of existing followers, browse through all social networks and put them all together.
The more number of subscribers, fans and followers, the more impression you make.
Indeed, various studies and researches have shown that social and social evidence has a greater impact on our behavior than the financial, environmental or personal aspects of the matter.
Do not underestimate its strength when collecting contacts for future customers.
And why all this getting contacts? What is it for us?
Is proven fact that email is still considered one of the most effective marketing tools.
And so we can get started with the strength of email marketing, we first have to gain emails of our prospects. It’s just why building email databases is so important.